Searcy-based carrier, Bowerman Trucking was recognized for the eye-catching branding by Commercial Carrier Journal. The trucking publication has been ranking carriers for “excellence in fleet graphics design and execution” since 1978.
Because trucks and trailers can be rolling billboards, CCJ’s panel of judges distinguishes the companies who take advantage of the opportunity to tell their story in that space.
Bowerman claimed the top spot for its lime green trucks against the red EKG pulse line that peaks and crests down the trailer with the company slogan “Your transportation lifeline.”
Lucas Deal, editor of Trucks, Parts, Service said, “Bowerman has developed a unique, immediately recognizable trademark. The Arkansas carrier has created an identifiable brand that will help differentiate the fleet for years to come.”
CEO Matter Bowerman has been intentional about visually telling his brand’s story and creating an image “instills an unparalleled sense of pride in the drivers of the trucks and trailers and an equal sense of envy in drivers not yet driving them,” he told CCJ.
